MICI is the love for children, for playing and children's development.


I am Kristine, the founder of MICI. 

I created MICI out of love for my two daughters. They made everything from playdough- both food for dolls and the dolls themselves. And then I discovered that I could make a wonderful playdough myself. Originally, I made it only for my children, because they were both the greatest lovers of different playdough. But then my friends started to ask for more and more playdough jars...and this is how the MICI came in to my life WATCH VIDEO!

What is important for me?

Naturalness. To make the product safe for children, MICI does not contain substances of unknown origin. The ingredients are no secret. MICI modeling dough consists of wheat flour (LOCAL), salt, water, vegetable oil, monopotassium tartrate (used in confectionery), food coloring and vanillin. And that's all! 

Soft and comfortable. My daughters and I weren't happy with the store's playdough, therefore I made MICI is soft. So the little hands could knead it easy. At the same time it is not sticky, so it does not make stains on furniture or clothes. Also the MICI playdough does not dry out so quickly if it is forgotten to put back in the jar. And it's really cool!!!

Local product. MICI playdough is produced in Latvia, in Kurzeme, in small town- Sabile. Buying our products, you choose to support my family who have chosen to live in the middle of the nature park Abava.